Privacy Policy


Effective July 30, 2019

Privacy Policy


Important Notice Concerning Customer Privacy


AAA Northeast cares about the privacy of your information.


This explanation of our Privacy Policy describes the information AAA Northeast and its affiliates (“AAANE”, “we”, “our”, or “us”) collect, use, store, and share about you.  It applies to information we collect when you contact us or obtain products and services from us in any way, including in person at our branches, by telephone, through our website(s) ( or other sites), or through our mobile applications.  When we use the term “Site” in this Privacy Policy, we mean any website or mobile website using a AAA URL and our mobile app.


This Privacy Policy may be updated periodically. The current Privacy Policy is always available on our Site, and the most recent revision date is always shown at the top of the Privacy Policy.


Some of our affiliates are subject to a federal law that requires providing you with a Privacy Notice in a certain form and the right to “opt out” of some information sharing practices.  That Privacy Notice, which is provided as required by law, contains an explanation of certain opt-out rights.



The Information We Collect


The information we collect about you may include: name; gender; date of birth; postal or email addresses; location; telephone or fax numbers; vehicle identification numbers; driver’s license numbers; credit card, bank or other account numbers or information; passport information; or social security numbers.  We may also collect automated data that does not specifically identify you, which is explained in the section of this Privacy Policy captioned “Automated Data Collection Technologies.”



How We Use Information


We use your information:


To respond to your inquiries and fulfill your requests;

To provide products or services to you, including sharing information with third-party service providers who help us provide products and services to you;

To deliver marketing and promotional communications that we believe may be of interest to you, including ads or offers tailored to you;

To personalize your experience;

To provide important information, such as changes in our terms, conditions, and policies and/or other administrative information;

To verify your identity and/or location (or the identity and/or location of your representative or agent) to provide you with services and/or member benefits;

To allow you to participate in surveys and other forms of market research, sweepstakes, contests, and similar promotions and to administer these activities (some of these activities have additional rules, which may contain additional information on how Information is used and shared); and;

For our business purposes, such as risk control, data analysis, audits, developing new products and services, enhancing our Site, improving the products and services we provide to you, and identifying usage trends and determining the effectiveness of our promotional campaigns.



Information We Share


We share information about you with:


Service providers that help us perform everyday business transactions for your account, such as processing your transactions, maintaining our database, and sending email messages on our behalf;

Our affiliates; and;

Our marketing partners, including financial service companies (such as banking, lending, and insurance companies) as well as non-financial companies (such as retailers, sellers of consumer products and services, travel vendors, and independent marketing companies).


When we share your information with service providers and marketing partners, we require them to enter into written agreements with us promising to safeguard the confidentiality of your information and use it only for authorized purposes.


You have the right to limit the ways we share certain types of information with our affiliates and marketing partners.  For more information about that right, see the instructions in our Privacy Notice.


We may also disclose your information for other purposes required or permitted by applicable law, such as in connection with a merger transaction or to comply with a subpoena or court order.  Any disclosure of this type will be subject to whatever protections are afforded by applicable law.



How and When We Collect Information


We collect information when you provide it directly, such as through enrollment forms, surveys, and applications.  We collect information provided to us by third parties in connection with products and services you request, such as credit information provided by credit reporting agencies when you apply for a loan.  We also collect information through automated data collection technologies (such as Web Server Log information, Web Browser Sessions, Cookies, IP Address, Pixel Tags, Web Beacons, Clear GIFs) when you visit our Site.  These automated data collection technologies are described in more detail below.



Automated Data Collection Technologies


We, and our service providers, collect information when you interact with us online. This includes information collected through browsers, Web Server Logs, Cookies, Web Pixels, Web beacons, Clear Gifs, and other similar technology.


  • Web Server Log Information. We collect “Web Server Log” information when you visit the Site. This includes your IP address (which is a number that is automatically assigned to the device you are using by your internet service provider), Internet Domains (such as,, etc.) that you have visited, browser and version, device type, screen resolution, operating system, connection speed, web pages visited or requested, and dates and times of such visits or requests. This information is collected by our server automatically whenever anyone visits the Site, regardless of whether the user submits any additional contact information. We use this Information to ensure that the Site is functioning properly and for security purposes.
  • Cookies. Cookies are pieces of information stored directly on the device you are using. We may use cookies (a small text file placed on your computer to identify your computer and browser), and other similar technologies to improve the quality of the Site and to better target and analyze consumer behavior so we can provide better and more relevant information. Cookies allow us to collect Information, such as browser type, time spent on the Site and web pages visited. We use this information to recognize your device, to personalize your experience on the Site, to display information related to our products and services more effectively, and for security purposes. We may also use cookies in online advertising to select and display which of our online offers is most likely to appeal to you and to monitor your response. Cookies also allow us to gather statistical data about the usage and effectiveness of our Site so that we may consistently improve the features and functionality of the Site. The information we collect through cookies does not include your name or anything personal to you. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Site may not work if you delete or disable cookies, and you may not receive certain advertisements or offers that may be of interest to you.
  • Pixel Tags, Web Beacons, Clear GIFs, and Other Technologies. We may use “pixel tags” (also called “web beacons” or “clear gifs”), which are tiny graphic images, on our Site and in our emails. Pixel tags help us analyze online behavior and measure the effectiveness of our Site. We may work with third party service providers that help us track, collect, and analyze information about online behavior. In addition, Pixel tags on our Site may be used to collect Information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Site. This information may include your computer’s IP address, your browser type and version, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the websites you visited before coming to our Site. We do not otherwise track any information about your use of other websites.
  • Third Party Widgets. We may allow certain widgets (such as social share buttons) on our Sites that enable users to easily share information on another platform (such as a social media platform). The third parties that own these widgets may have access to information about your browsing on pages within our Site. You should review the privacy policies posted at the third-party sites, such as social media platforms where you have an account, to determine how these third parties collect and treat information.


We use IP addresses, pixel tags, and cookies in our emails to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. Some of our service providers may use their own cookies, pixel tags, web beacons, or clear gifs in connection with the services they perform on our behalf.


Certain Web Browsers allow you to manage and/or limit a party’s ability to collect, track, and analyze information about your online behavior. Please check with the provider of your browser to understand more about this capability.



Service Providers


We use third-party service providers to serve ads and/or collect data on our behalf across the Internet and sometimes on this Site. Some of these service providers may collect information about your visits to our Site, and your interaction with our products and services to tailor marketing messages on this Site and other sites or to trigger real-time interaction, customize this Site or enhance your profile. Some of these service providers may be able to collect personal information that you share with this Site via a web form, automatically and prior to your pressing a submit button; and they may be able to use information from your visits to this Site to send marketing messages to you in a way that may personally identify you. This information is collected through the use of automated data collection technologies. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third-party companies. If you would like more information about these practices, please visit:!/.


AAA Northeast participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions. Learn more about how Adobe does this at:  In addition, in connection with roadside assistance services that you may request from time to time, AAA Northeast may utilize the services of Bringg, Inc. to help provide those services.  Any use of Bringg, including any information collected by Bringg regarding users of the service, is subject to Bringg’s privacy policy, available here:



Spyware or Adware


Spyware and Adware are applications that can be downloaded to your computer. These types of applications deliver ads (usually in the form of pop-up type ads) based on your web usage. We do not participate in any way with spyware or adware applications, and we do not download these types (or any types) of applications without your expressed acceptance. Cookies, Pixel Tags, Web Beacons, and Clear Gifs are not spyware or adware and they are not harmful to your computer.



Our Commitment to Data Security


We recognize the importance of safeguarding the confidentiality of your information. We have put in place appropriate physical, electronic, and managerial procedures to prevent unauthorized access to your information, maintain data security, and correctly use the information we collect. We maintain a secure process to collect, transmit, and store your information. However, no method of storing or transmitting data can ever be 100% secure. Therefore, we do not guarantee that your information will never be accessed, used, or released in a manner that is inconsistent with this Privacy Policy.


We urge you to keep any password created for accessing the Site in a safe place and to not disclose it to anyone. Also, remember to sign out and close your browser window when you have finished a visit to the Site, especially if you are sharing a computer with someone else or are using a computer in a public place, such as a library or Internet café.



Our Commitment to Children’s Privacy


Protecting the privacy of children is especially important. For that reason, we do not collect or maintain information on our Site from anyone we actually know is younger than 13 years old and no part of our Site is structured to attract anyone younger than 13 years old. For more information about the Children’s Online Privacy Protection Act, please visit the Federal Trade Commission website,



Links to Third-Party Websites


Our Site may contain links to websites operated by third parties, some of which may display our logos or other trademarks. A third-party website can be identified by the fact that it does not display a AAA URL. It may also have information identifying a third party as the host of the website.  Please be aware that AAA Northeast is not responsible for and cannot control the privacy practices of third-party websites, even if they display our logos or other trademarks. We encourage you to read the privacy policies for these other websites, as they may differ from ours. 



Social Media and Public Forums


We may participate on social media platforms, such as Facebook® and Twitter®, and may also maintain community pages within our Site. These social media platforms and community pages enable online sharing and collaboration among users. Content posted on our community pages, including advice and opinions, represents the views and is the responsibility of those who post the content. We do not necessarily endorse, support, verify, or agree with the content posted.


When you post information to an online public forum, including any social media platform, AAANE community page, blog, forum, wiki, chat room, or networking function of a mobile-device application, that information can be accessed by the public and may be used for any purpose, including sending unsolicited communications. We strongly encourage you not to post your personal information on any online public forums and to be careful about how you disclose any information.



How to contact us


For questions about our Privacy Policy, call us toll free at 1-844-565-0447.  You may also write us at: AAA Northeast, 110 Royal Little Drive, Providence, RI 02904, Attention: Legal Department.